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TikTok is introducing a fresh option that enables them to lessen the volume of AI-created media appearing in their feeds. This move comes as the platform announced that it now features over 1 billion AI-generated clips.

Trial and Implementation

The new functionality is undergoing trials over the next few weeks before a global release. This development coincides with a rise in AI-generated material, driven by emerging AI video creators.

AI Proliferation Online

Recent reports that almost 10% of the most rapidly expanding video streams on another major platform primarily display clips produced artificially. A significant portion of this content is deemed “AI slop”, a label for poor-quality, factory-style content that is frequently illogical or bizarre.

Our research shows that a lot of users appreciate content created using AI tools, including digital art to science explainers, and we intend to provide users the option to increase or decrease of that, according to their own preferences,” stated a spokesperson.

Scale of AI Content

The service announced that there are presently 1.3bn videos on its app labeled as made with AI. Collectively, over 100 m pieces of content are added to the platform daily, making clips made by AI a relatively small part of its overall inventory.

Customizing Your Feed

Members will be in a position to reduce or increase the volume of artificial media they view by using the content preference feature in the app and picking AI-made media. Other topics that currently be modified under the filter include news, clothing, beauty, and choreography.

Platform Guidelines

TikTok’s guidelines mandate users to label “realistic” AI-made content, and it forbids malicious fake videos of well-known individuals or crisis events. Any realistic artificial content that is unmarked can be taken down under its terms of service.

Furthermore, the service will now add an “AI-made” watermark to content produced via its proprietary AI systems, or flagged by an cross-platform project for identifying content made by AI. This step is intended to deter users from seeking to circumvent the labeling process.

Responsible AI Funding

TikTok is additionally introducing a $2 million awareness program for professionals and institutions to develop informative material about using AI responsibly. This initiative will assist non-profit groups dedicated to teaching coding and technology.

Platform Protection

The video-sharing app has supported its safety measures, following controversy over plans to make redundant numerous review team members in Britain. The company is set to eliminate a significant number of roles in its user protection team in London, with trade unions and internet security professionals voicing alarm that humans are being replaced by AI moderation.

A company official stated that people-led review would remain essential, but automated tools can safeguard staff by eliminating the most harmful content before it is viewed by people. The company stated a notable drop in explicit and harmful content reviewed by human moderators over the past year due to the use of its automated systems.

“We think that it’s essential to combine humans and technology to ensure user safety,” the official commented. “We’ll have people as part of that process, but we further consider it’s highly necessary to minimize viewing of harmful content as rapidly, which is where a extensive automated help is proving valuable process content quickly.”